• Marketing Operations Specialist

    Job Locations 3 weeks ago(6/24/2018 10:49 PM)
    Requisition ID
    Posted Date
    Corporate Services
    1 Germain St, Suite 300
  • Overview

    Cardinal Path


    Cardinal Path is a marketing analytics consulting firm squarely focused on digital transformation. As trailblazers in the analytics space, our teams comprise some of the top minds in the industry - data scientists, statisticians, mathematicians, analysts, and digital marketers, who bring the competitive advantage to our growing list of Fortune 500 and 1000 clients including Forever 21, Pfizer, PayPal, Tory Burch, ASICS, and more. By enabling and delivering on the promise of digital, data, and analytics, we are part of revolutionizing the marketing world. Plus, as part of the Dentsu Aegis Network, Cardinal Path is part of an ecosystem of advertising, creative, and media market leaders, that further extend the value of our in-demand services.


    We are looking for someone who is bright, adaptable and driven to join our fast-paced marketing team, and be instrumental in helping us build out our global B2B marketing strategy for 2018.

    The Marketing Operations Specialist role is for someone who is eager to run Marketo programs, fuel the marketing automation/CRM and lead management processes, and dive into customer data to help direct the best way to market to our customers.



    Our Company:

    We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our client's’ bottom line.




    • Execute on integrated campaigns, nurture programs, landing pages and other customer communications
    • Create, test, monitor and optimize programs to maximize targeted lead generation and sales conversions
    • Troubleshoot and QA campaigns, workflows, data issues, and other key marketing operations functions, including lead assignment/scoring and campaign tracking
    • Work with Demand Generation and Sales to continually refine and streamline lead creation and management process
    • Ensure compliance with applicable regulatory requirements, including: GDPR, CAN-SPAM, CASL, etc.
    • Stay on the forefront of emerging martech and tactics, and cultivate marketing best practices to maintain data integrity and deliver best-in-class campaigns
    • Contribute to marketing operations playbook and train other teams on Marketo
    • Deliver reports and dashboards on Marketing-generated and -influenced leads, conversions, sales opportunities and revenue, against benchmarks and targets
    • Manage contact data acquisition, enrichment and cleansing strategies to ensure quality and usability
    • Continually monitor program ROI, pipeline contribution, lead/data quality and sales activity to help identify and evaluate acquisition and engagement strategies
    • Help develop and improve marketing operations processes including resource planning, budget tracking, etc
    • Manage relationships with various technology vendors, including Marketo and NetSuite
    • Provide administrative support to marketing, sales and executive teams as needed


    • BA or BS degree or equivalent combination of education, training and experience
    • 1-3+ years of progressive career experience and hands-on marketing operations execution in demand generation, email, marketing automation and reporting
    • Intermediate user of CRM/SFA and marketing automation/email marketing platforms (Marketo & NetSuite an asset)
    • High attention to detail, well organized, and agile
    • Understanding of lead management processes and technologies
    • Familiarity with HTML and CSS
    • Intermediate/Advanced user of Microsoft Excel
    • Self-starter, results oriented, high attention to detail and well organized
    • Ability to adapt and learn new systems and processes on the fly
    • Strong and confident communicator
    • Experience in navigating third-party and partner relationships
    • Excited about a high-growth, award-winning company in a dynamic and fast-paced environment
    • Experience with marketing analytics, social media and content marketing an asset


    Cardinal Path is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.


    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed