• Marketing Specialist, Lead Generation

    Job Locations 3 weeks ago(10/1/2018 4:03 PM)
    Requisition ID
    1075 West Georgia St.
  • Overview


    Cardinal Path, part of the Dentsu Aegis Network is a leading digital analytics and digital marketing consultancy firm. We are focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Our clients and affiliations include brands such as Google, Microsoft, Johnson and Johnson, Pfizer, Asics and hundreds of others. Cardinal Path’s mission is: “To know. To Share. To be our Partners’ competitive advantage”. Our company strives for a culture that reflects the importance of our people’s expertise, wellness and happiness in everything we do.


    We are looking for someone who is bright, skilled and driven to join our fast-paced marketing team, and be instrumental in helping us achieve our B2B marketing goals for 2019. 


    • Create, test, monitor and optimize programs to maximize targeted lead generation and sales conversions
    • Execute on integrated campaigns, nurture programs, landing pages and other customer communications
    • Troubleshoot and QA campaigns, workflows, data issues, and other key marketing operations functions, including lead assignment/scoring and campaign tracking
    • Work closely with Sales to feed their pipeline and support their initiatives
    • Leverage a variety of channels - including social, email, and 3rd-party programs - to generate leads
    • Ensure compliance with applicable regulatory requirements, including: GDPR, CAN-SPAM, CASL, etc.
    • Stay on the forefront of emerging mar-tech and tactics, and cultivate marketing best practices to maintain data integrity and deliver best-in-class campaigns
    • Deliver reports and dashboards on Marketing-generated and -influenced leads, conversions, sales opportunities and revenue, against benchmarks and targets
    • Manage contact data acquisition, enrichment and cleansing strategies to ensure quality and usability
    • Continually monitor program ROI, pipeline contribution, lead/data quality and sales activity to help identify and evaluate acquisition and engagement strategies


    • Experience with Salesforce Pardot is a MUST 
    • BA or BS degree or equivalent combination of education, training and experience
    • 2-4 years of progressive career experience and hands-on marketing execution in demand generation, email, marketing automation and reporting
    • Intermediate user of CRM/SFA and marketing automation/email marketing platforms
    • High attention to detail, well organized, and agile
    • Strong understanding of lead management processes and technologies
    • Self-starter, results oriented, high attention to detail and well organized
    • Ability to adapt and learn new systems and processes on the fly
    • Strong and confident communicator
    • Experience in navigating third-party and partner relationships
    • Excited about a high-growth, award-winning company in a dynamic and fast-paced environment
    • Experience with marketing analytics, social media and content marketing an asset


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